Value Matters DMU Simulator
01

Your value proposition

Type the proposition you would put in front of this customer, in the words you would actually use. The more you give it, the harder the room can push back, so include the claim you are making, any numbers or evidence you would quote, and what makes you different from what they have now. The two smaller boxes underneath matter as much as the big one.

02

Who is in the room

Two fields per seat are already filled with the generic buying group. The two blank ones are where this stops being a guess. Evidence only, so what they are measured on and what they have already committed to. No personality profiling.

Room detail
Generic buying groupTheir actual room
0 of 8 added

0/100

First passNo decision
03

What they said once you had left

Weakest claim in it

04

Where the room disagrees with itself

Deals rarely die because one person objects. They die because two people want things that cannot both be true, and nobody says so out loud.

05

Answer them

Reading objections changes nothing. Answering them badly in here, where it costs you nothing, is the point. Say it the way you would say it and the same person tells you whether it held.

06

Rewrite it and go back in

The rewrite answers the strongest objection rather than dodging it. Then the same room scores it again and you see the movement.

The rewrite